Having broken links on the pages of your website or blog is very bad for a number of important reasons. A broken link gives always the wrong impression. You reader might think that you site is not maintained properly. This will lead him to believe that the information there is outdated and thus useless to him/her. In addition, the reader will start getting the feeling of an unprofessional work or at best that the webmaster simply does not care enough. The unsatisfied readers will most probably not come back to your site again. Another very important aspect of broken links is the search engine optimization. If a search engines crawler has a hard time navigating through your site, your site will will be penalized and you rank might drop or at best it will not increase. Having dead links that the crawler cannot follow is exactly that.
In order to minimize the dead links be very careful where you link to. Not just link to an old web page that has years to be updated, or do not link to some dodgy website that might not exist the next day. If anything looks suspicious do not link. Dead links can happen though, and it is your responsibility to fix them. In a previous article we presented the Google webmaster tools. The webmaster tools provide you with a variety of ways to maintain and administer various aspects of your website and among them how to find those broken links. Google posted on the official Google blog the very informative article Helping website owners fix broken links that shows you how to get rid of broken links, using the webmaster tools. I highly recommend that you give it a look.
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