The following is a list of factors that positively affect your website's optimization for search engines ranking. Try to follow as many as possible in order to rank better in search engines so that more visitors will find your website.
Keyword in URL. Try to have the keyword that you want your potential visitors to find you by in the URL of the page
Keyword in Domain Name. Try to have the keyword that you want your potential visitors to find you by in the domain name of your website.
Keyword in title tag. This is the title that appears on the browser window and set in the html head tag try to keep it less than 64 characters.
Keyword in the description meta tag. Try to keep it less than 200 characters. This is usually what the search engine show as a description of your website in results.
Keyword in the keywords meta tag. Use only relevant keywords and do not try to “catch everything”.
Keywords density in Body. Your keywords should appear in the main text of your pages in around 5-9% of the total words.
Keyword in headers H1 H2 H3. Use the keywords for headers on your text.
Your interlinking between your pages. From one page you should have links to other pages of your website.
All your interlinks are valid. Eliminate all dead links.
Less than 150 outgoing links.
All outgoing links are valid. Eliminate all dead links.
Have fresh pages. Search engines love new pages on a website. They rank websites better when each time they visit the website there are new pages.
Have fresh content. Search engines love new content on a page. They rank websites better when each time they visit the pages there is new content.
