Selecting a domain name is a very important task during the creation of your website. It is usually a task that people tend to dismiss as unimportant and get it out of the way as quickly as possible. That is a very big mistake.
The domain name should reflect your website's content. It should be descriptive and someone that hears or reads it should instantly understand what your website is about. Some might say that many successful websites or online services have irrelevant or not descriptive domain names. Yes they do, but look at them; all of them brought something exceptional and new to the internet community that was an advertisement by itself or had the backup of a major Internet company. Nevertheless they all have catchy names. Do not think that because you think a name sounds cool it is. Ask your friends what they think about it, if it makes sense to them; get ideas.
Plan ahead. Your website's main keywords should be in the domain name in some form. This is very important for search engine optimization in order to get your site in search results for that keyword. So, think what your main keywords should be and try to include them to your domain name.
The domain name should make sense and should be easy to remember. When your visitors want to come back you should make it easy for them. Do not have a domain name with 3 dashes or with numeric values because not even you will remember it. In addition try to get the .com or the .net domain for the name that you want as people tend remember these and will not find you if you have a unusual domain.
